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Meet the Team

Hi there! We are a performance marketing team built for today’s fast-moving ad ecosystems.  We work across Google, Bing, Meta, and paid social, staying ahead of platform changes, algorithm shifts, and privacy-driven constraints.

 

With years of hands-on experience and dozens of scaled projects behind us, we focus on what truly matters: profitable growth.  Not just traffic. Not vanity metrics.

 

Real revenue impact for the businesses we partner with. Every decision we make is data-led, commercially grounded, and designed to turn media spend into measurable business results.

 

If you’re looking for a team that treats ad spend as an investment — let’s talk.

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Founder & CEO

Violeta Balbae

Founder of KLIQBLE and a B2B & B2C lead generation specialist with over 8 years of experience in performance marketing. I lead strategy and growth architecture across Google Ads, Bing Ads, LinkedIn Ads, helping businesses turn paid media into a predictable revenue channel.

 

What I focus on:

  • Designing lead generation and growth strategies for B2B and B2C businesses;

  • Building scalable performance systems across markets and funnels;

  • Budget ownership, growth planning, and profitability control;

  • Performance strategy aligned with sales, CRM, and business goals;

  • Attribution logic, funnel economics, and decision-making at scale;

  • Advising teams and founders on sustainable, ROI-driven growth.

 

My role is to ensure paid media works as a business system — not just a set of campaigns — delivering measurable revenue impact and long-term scalability.

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Co-owner & Growth Lead

Roman Shapaiko

Certified Meta, Google Ads, and GA4 specialist with hands-on experience across eCommerce and lead generation projects. I focus on execution, optimisation, and scalable performance — turning data into clear, actionable decisions inside ad accounts.

 

What I focus on:

  • Campaign setup and hands-on optimisation across Google Ads and Meta;

  • Full-funnel execution with a strong focus on efficiency and scalability;

  • Creative and audience testing frameworks;

  • Daily performance monitoring and KPI-driven optimisation;

  • Scaling budgets while protecting CPA, ROAS, and lead quality;

  • Conversion tracking, GA4 insights, and performance analysis.

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With a background in Economics and Entrepreneurship, I approach media buying with a strong business mindset — ensuring campaigns are not only efficient, but commercially sound.

  • LinkedIn

Ready to Scale? Let's Talk Numbers.

Get a free 30-minute growth audit. No sales fluff, just actionable strategy.

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Funnel Analysis

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Competitor Benchmarking

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Growth Projection

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'Finally an agency that speaks 'profit' and not just 'impressions'. KLIQBLE transformed our funnel.'

Contact us

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