Meet the Team
Hi there! We are a performance marketing team built for today’s fast-moving ad ecosystems. We work across Google, Bing, Meta, and paid social, staying ahead of platform changes, algorithm shifts, and privacy-driven constraints.
With years of hands-on experience and dozens of scaled projects behind us, we focus on what truly matters: profitable growth. Not just traffic. Not vanity metrics.
Real revenue impact for the businesses we partner with. Every decision we make is data-led, commercially grounded, and designed to turn media spend into measurable business results.
If you’re looking for a team that treats ad spend as an investment — let’s talk.

Founder & CEO
Violeta Balbae
Founder of KLIQBLE and a B2B & B2C lead generation specialist with over 8 years of experience in performance marketing. I lead strategy and growth architecture across Google Ads, Bing Ads, LinkedIn Ads, helping businesses turn paid media into a predictable revenue channel.
What I focus on:
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Designing lead generation and growth strategies for B2B and B2C businesses;
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Building scalable performance systems across markets and funnels;
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Budget ownership, growth planning, and profitability control;
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Performance strategy aligned with sales, CRM, and business goals;
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Attribution logic, funnel economics, and decision-making at scale;
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Advising teams and founders on sustainable, ROI-driven growth.
My role is to ensure paid media works as a business system — not just a set of campaigns — delivering measurable revenue impact and long-term scalability.

Co-owner & Growth Lead
Roman Shapaiko
Certified Meta, Google Ads, and GA4 specialist with hands-on experience across eCommerce and lead generation projects. I focus on execution, optimisation, and scalable performance — turning data into clear, actionable decisions inside ad accounts.
What I focus on:
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Campaign setup and hands-on optimisation across Google Ads and Meta;
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Full-funnel execution with a strong focus on efficiency and scalability;
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Creative and audience testing frameworks;
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Daily performance monitoring and KPI-driven optimisation;
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Scaling budgets while protecting CPA, ROAS, and lead quality;
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Conversion tracking, GA4 insights, and performance analysis.
With a background in Economics and Entrepreneurship, I approach media buying with a strong business mindset — ensuring campaigns are not only efficient, but commercially sound.
Ready to Scale? Let's Talk Numbers.
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Funnel Analysis
Competitor Benchmarking
Growth Projection
'Finally an agency that speaks 'profit' and not just 'impressions'. KLIQBLE transformed our funnel.'
